At SEORCHERS, we are a complete SEO firm. Our Internet Marketing Packages always include on page optimization. This is commonly referred to as Search Engine Optimization, or SEO. The on page optimization is performed by a search engine optimization specialist and google adwords qualified internet marketer.

To 'optimize' a website means to enhance the web site in order to achieve better "organic" search engine results for specific keywords and keyword phrases. When you hear the term "organic" search results, it refers to the actual search results that show up in search results. Not the Pay Per Click ads to the right and very top of the search engines. These rankings are important, because it is free traffic, and people are more likely to click those search results than the paid advertising. The nice thing about SEO, is that you don't need to change anything with the appearance of your site. So if you have a web site you are perfectly happy with, we won't need to make any changes to it. Everything is done behind the scenes. By implementing our Organic SEO Services, you will drive more targeted traffic to your web site. Through optimizing the most valuable pages of each category section and ensuring site pages are properly indexed at each major search engine, we will be able to increase overall site traffic and the conversion rates for your website.

Our search engine optimization specialist includes the following SEO Services when starting any campaign:

Keyword Market Analysis
Your keywords are your life line. Optimizing your web site for a keyword or keyword phrase that is searched for 1 or 2 times a month can be the downfall of your business. You absolutely need to understand your online keyword market. If you don't, you're missing the many opportunities to communicate and do business directly with current and new potential customers.

Your keyword market is the natural search terms your customers are using to try and find you online. It's the quirky combination of terms that someone comes up with while trying to accurately describe something very specific to them.

You can make great progress in marketing efforts across the entire business by tapping into this keyword data. Knowledge of your customer's language means you know what language to incorporate into the best practices of publishing your website. Adding those keywords to your website while building or maintaining web pages will give you the competitive advantage to speak your customer's language online.

In an effort to determine which keywords and phrases are regularly searched, our search engine optimization specialist will provide analysis of your main keyword market(s). This process involves reviewing actual queries from live databases and creates a real-time understanding of the actual keyword phrases and patterns of searches used by your customers. This data is also useful for future content creation and Pay Per Click Click (PPC) campaigns at Yahoo, Google AdWords, and other PPC engines.

If you know that there are very specific terms for your business that have a known return on investment for you, our search engine optimization specialist can focus its expertise on achieving specific keyword rankings through Organic SEO methods.

Meta Tags, Title Tags, and Alt Tags
Meta Tags (keywords and description), Title Tags, and Image Alt Tags are pieces of HTML code that help describe and classify the content on a web page. The image alt tags, in particular, are geared towards those who are disabled and may have a hard time seeing your web site's content. For the sake of SEO however, this is a powerful location to place your targeted keywords and phrases. Having a uniquely optimized Title on each page of your web site is critical for obtaining the best possible placement within search engine results. Simply duplicating the same titles across all pages can decrease your rankings for those pages.

When the tags properly support the content on each web page the potential placement of that page increases when searched for. Our search engine optimization specialist will write and deliver new Titles, Meta-Tags, and Image Alt Tags in an effort to improve your site's performance with search engines naturally. Our search engine optimization specialist will ensure these tags are utilized correctly with the optimal keyword strategy.

Sitemap
An important part of the SEO process is building your sitemap. This allows search engines to"crawl" your website and know exactly where to go. Correctly labeling your links with keywords that potential customers employ when seeking your products or services is an important aspect of your sitemap. 

View our PRICING page to learn more!

Common Myth
If I fill in meta tags with all of my desired keywords, I will be found for all of those keywords!
~ Several yeas ago this may have been the case, however meta tags are not nearly as important as they once were. Just filling in random keywords will not help your cause at all.